Why Creatives And Technologists Need To Cross The Croisette At Cannes

Cannes Lions managing director Jose Papa writes on how a meeting of these minds is business-critical for advertisers in 2017.

The suggestion that people are either left- or right-brained has long since been disproven, but today we still persist with the idea that each of us must naturally be hardwired to be “creative” or “logical.”

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