Why Canada’s Pension Fund Is Interested in European River Cruises

Canada’s $366 billion pension fund has invested in a European river cruise line.

Mark Machin, CEO of Canada Pension Plan Investment Board, the investment arm of Canada’s social insurance program for the country’s citizens, said that his fund put money in Viking Cruises because of a trend it noticed involving aging U.S. Baby Boomers.

“They want to do sightseeing in Europe,” Machin said on Monday at the Fortune Global Forum in Toronto. “Almost all of these people in these boats are...

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