Why Cambridge Analytica was eager to play in the world’s largest democracy

The world’s largest democracy is no stranger to Cambridge Analytica (CA), the London-based company in the eye of a storm for allegedly mining the personal data of nearly 50 million Facebook users without their consent.

In 2010, CA undertook an “in-depth electorate analysis” for the Bihar assembly election, according to the company’s website. The contract included identifying swing voters for each of the parties and measuring their level of electoral apathy, among other things. “Our...

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