Why B2B Lead Generation Without Content Is Like Fishing Without Bait

Are you actively pursuing B2B lead generation but still not getting results? You might be fishing without bait. Here’s how to catch the big ones.

Deep sea fishing is big business. Fully-equipped and provisioned charter boats can cost a few million dollars.

But without bait, not many fish will be caught.

And yet, many companies are approaching lead generation like a professional fishing charter boat without any bait.

Companies will spend a lot of money on website redesigns, salespeople...

What feeling does this article give you?
Joy
Disgust
Fear
Anger
Sadness

#hashtags to follow:

Companies [+]   

More from #technology