Why auctioneers talk fast, explained by the world champ

The fast-talking style that auctioneers use has a name: They call it "the chant." Or, in the words of Livestock Marketing Association world champion Brandon Neely, it's "rhythmatic poetry with numbers."

But why do auctioneers talk so fast in the first place?

In a recent phone interview, Neely told me why they talk that way, what auctioneers really do, and how he became the world champion.

Why auctioneers talk funny

Livestock Marketing Association

Brandon Neely at the block.

The...

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