Why Athenahealth and Former GE CEO Jeff Immelt Need Each Other

Why would Athenahealth, the medical software firm run by effervescent founder Jonathan Bush, invite former General Electric chief Jeff Immelt to be its chairman just months after he left GE with its stock in free-fall? And why would Immelt sign on with a company too small to make the Fortune 1,000 and whose stock price is where it was over four years ago? In corporate matchmaking, as in the human kind, some pairings mystify. But each party has its reasons--and each party accepts some risks.

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