Why Apple’s $2.5Bn Maple issue is set to be the benchmark for foreign investors

What next after Apple?

That’s the challenge for the next Maple bond issuer, given the “WOW” factor that accompanied this week’s first issue by Apple Inc. in the domestic market.

Those challenges will be on many levels: the borrower probably won’t be as high a quality corporate as the AA+ rated Apple; it won’t have Apple’s cache and scarcity factor or its cash balances to give comfort to investors; and presumably investors won’t be as desperate to get a piece of what’s on...

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