Why Adobe Says It’s Cheaper to Shop Online

Convenience has been the primary reason for those who prefer shopping online to visiting brick-and-mortar stores. Now, add cheaper prices to the cart.

According to Adobe’s newly-conceived Digital Price Index, which tracked the movement of around 1.7 million online transactions, the prices of a range of items on the Web have fallen in comparison to the Consumer Price Index, the traditional measure of the price change for a basket of goods. The CPI usually follows fewer goods online,...

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