Whole Foods Outlines New Prime Loyalty Program with Its Suppliers

Whole Foods met with some of its biggest suppliers in Austin on Tuesday in an attempt to quell the concerns and uncertainty that have been brewing since the upscale grocer was acquired by Amazon last year.

At the gathering, the company outlined its new affinity program in which Amazon Prime members will get exclusive discounts on the most popular Whole Foods items and additional savings on regular weekly sales. During the meeting, Whole Foods stressed to its suppliers that buying into the...

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