Whisk, the smart food platform that makes recipes shoppable, acquires competitor Avocando

Whisk, the U.K. startup that has built a B2B data platform to power various food apps, including making online recipes ‘shoppable’, has acquired Avocando, a competitor based in Germany.

The exact financial terms of the deal remain undisclosed, although TechCrunch understands it was all-cash and that Whisk is acquiring the tech, customer base, integrations, and team. Related to this, Avocando’s founders are joining Whisk.

“The team is joining Whisk to help scale a joint global vision...

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