When your cluelessness about African geography becomes a viral marketing campaign

If you found yourself scrolling through Facebook recently and clicking on a social quiz asking: “How well do you know your African geography?” you’ll probably know the answer is: “Not well. Not well at all.”

You’ll probably also know by now that the quiz is part of a clever marketing campaign by ONE, an international advocacy organization focused on fighting poverty and preventable disease, particularly in Africa.

To mark International Day of the Girl on Wednesday, ONE released a...

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