When things are meant to be – “Sleepwalking” BMW ad

Sleepwalking ” is a women empowering commercial that opens a discussion or continues the conversation on equality. The tone of this commercial is cute and amusing. The company behind it –  Paranoiia Productions – realized that most car commercials mainly feature the image of a successful man, and they wanted to break away from that and show how this little girl has the same aspirations and opportunities. She dreams about driving a BMW and will make it happen one day.

The team...


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