When Free Social Listening Tools Don’t Cut It

Every day, someone asks me why they should pay for social listening technology. [Full disclosure: I server as a senior strategist for Converseon and Revealed Context.] Often, the answer is that they shouldn’t.

I mean, if all you want to do is detect a crisis leaping out of control, free tools can do that. If you are willing to sit a monkey in front of a keyboard to stare down the stream and extract what is important, free tools will work just fine.

You need to pay when that isn’t good...

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