What’s Your Facebook Ad Objective?

One of the biggest mistakes new marketers make is trying to be all things to everyone.

What’s your objective?

Let’s take the wine glasses in this photo for example. If you were in a beautiful setting with this wine in front of you, would you look forward to savoring the wine and the view?

Let’s say, “yes.”

That’s your objective.

And the objective of the vineyard owner is simple. Enjoy our wine and beautiful setting. We’d love it if you’d share about it on social media (word...

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