What’s the Deal with Blonde Chocolate?

Hershey’s, purveyors of some of the world’s most popular candy, recently announced that for every gold medal the U.S. team wins over the course of the Winter Olympics, they will launch a special giveaway. The first 10,000 people to click on a promotional link on the company’s Facebook and Twitter will receive a coupon for $1.50 off a bar of their Hershey’s Gold. That all sounds great—I love chocolate and gold medals—but what exactly is Hershey’s Gold?

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