What's Outcome-Based Data Management?

Companies don't gain business value just by gathering lots of data. They don't even necessarily gain value from analyzing the data. The true keys to success are choosing the right data to focus on, knowing what to do with it, and determining the best ways to apply analytics to solve business problems or address market opportunities.

To achieve all of this and get the most out of their information resources, enterprises need to create a coherent data management strategy that is designed to...

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