What’s a Brand Worth Once Your Business Has Failed?

For nearly 100 years the A-Treat carbonated soft-drink brand served as an icon. The label remained immensely popular within the small region of northeastern Pennsylvania where it was distributed.

The company was founded in 1918 by the Egizio brothers, John and Jack, in their garage in Allentown. Then, some 15 years later, in 1932, the brothers opened a plant at 2001 Union Blvd. The plant would continue to operate providing jobs and its famous local beverages until this past January.

During...

What feeling does this article give you?
Joy
Disgust
Fear
Anger
Sadness

#hashtags to follow:

Pennsylvania [+]    Egizio [+]    John [+]    Jack [+]    Allentown [+]    Union Blvd [+]   

More #news: