What Your Customers Don’t Know Can Hurt Your Sales

Have you heard the saying “What you don’t know can’t hurt you”? Actually, in sales what you don’t know can hurt you, and what can really hurt you is what your customers don’t know.

A recent Wall Street Journal article highlighted some interesting information about what some people don’t know. According to the Annenberg Public Policy Center of the University of Pennsylvania, 31 percent of Americans can’t name a single branch of the government. As if that’s not alarming, a...

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