What You Can Expect From Alibaba’s Singles Day This Week

Last year, e-commerce giant Alibaba handled over $9 billion in online sales in China on Nov. 11, known there as Singles Day. That’s more than the total U.S. online sales on Black Friday and Cyber Monday combined in 2014.

You may have never heard of it, but Singles Day, which was created in 2009 by Alibaba’s CEO Daniel Zhang to gin up online sales, is the biggest shopping day in the world. Chinese shoppers placed some 278 million orders in the 24-hour period, which takes place on the...

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