What We Can Learn From 350.org About Effective Social Change

The fossil fuels divestment effort founded by Bill McKibben seems to some to have been a failure, but it dramatically re-framed the terms of the debate.

“We need to view the fossil-fuel industry in a new light. It has become a rogue industry, reckless like no other force on Earth. It is Public Enemy Number One to the survival of our planetary civilization.”

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