What the rise of men’s makeup means for masculinity

As cosmetics for men become more mainstream, they could give men more opportunities for self-expression — and more pressure to live up to unrealistic beauty standards.

“Beauty is about style. It knows no gender.”

So proclaims the press release announcing Chanel’s first line of makeup for men, Boy de Chanel. Named for Coco Chanel’s lover Boy Capel, the line launched in September in South Korea and comes to stores in the US in 2019.

The line may be capitalizing on a growing trend....


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