Our weekly series What The Heck Is… exists to shed light on the strange unexplained acronyms and unfamiliar buzzwords that creep into our everyday lives.
From remittances to helicopter money, we’re on a mission to explain the difficult to explain.
Today, another buzzword from Scandinavia that has the potential to be as big as hygge – albeit a lot less cosy.
It involves watching videos of a grown man play with knobs while making his pleasure with the act audible.
No, not that kind of...