What the heck is… native advertising?

Our weekly series What The Heck Is… exists to shed light on the strange unexplained acronyms and unfamiliar buzzwords that creep into our everyday lives.

From smart cities to Snooper’s Charters, we’re on a mission to explain the difficult to explain.

You might have heard that some publications are struggling, whether it’s The Independent shuttering its print edition or The Guardian losing nearly £60m last year.

There’s definitely blood in the water, but why are these publications,...

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