What the heck is… fashion tech?

Our weekly series What The Heck Is… exists to shed light on the strange unexplained acronyms and unfamiliar buzzwords that creep into our everyday lives.

From ecommerce to ‘v-commerce’, smartwatches to smart rings, the world of fashion is being transformed by technology. Just 10 years ago the very idea of shopping for clothes online seemed far fetched, who would bother buying something that you couldn’t try on?

Today ASOS is a £2.2bn business used by millions of Brits every day. At...

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