What Sonic 2 taught me about making a real impact with marketing

Few marketing campaigns have the power to stick with you vividly for decades. The way Sega launched Sonic the Hedgehog 2 in 1992, however, really fits the bill. Even to this day I remember that ‘Sonic 2sday’ was November 24, 1992. I remember the excitement I had as a child as that day approached. This was the first simultaneous global launch of a video game and it was a big deal. I remember hopping on a bus down to the local games shop (Microbyte in Bradford, staffed by two affable...

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