What Marketers Need to Know About Wearable Tech

Wearables seem to be everywhere these days from the far-out, like Nintendo’s Pokémon Go Plus band to the more obvious, Apple Watch 2. And don’t forget the fitness trackers, smart glasses, cameras, biometric tees, and yes, even connected collars for your pets.

It’s a new-ish mobile market category that’s taken off over the last few years. About 63.7 million Americans have a wearable device today, and according to eMarketer estimates, another roughly two million users could be added...

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