What kind of basketball does the BIG3 want to be?

Ice Cube’s fledging 3-on-3 league has the talent and the branding, but does it have a coherent style of play?

The BIG3 basketball league knows what it wants to be. As rapper and BIG3 founder Ice Cube said during a weekly conference call with reporters, the league is meant to complement the NBA, filling the time during a summer with no men’s basketball.

But in talking to players and coaches, that identity is not as obvious as the league thinks it should be in its third season.

The BIG3...


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