What is the essence of pamplemousse? LaCroix still won’t tell us.

The company’s “natural flavors” have been an ongoing mystery.

Though it is the year 2018, there are many things we still do not know. Why are all the bees dying, for example? What are the political beliefs of Taylor Swift? Also: what, exactly, are the ingredients in LaCroix?

This is the question raised in a new class-action lawsuit against National Beverage, LaCroix’s parent company, alleging that while the brand claims to be “all natural,” it contains a number of artificial...

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