What is modest fashion and why is it becoming mainstream?

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While dressing conservatively might seem at odds with the latest fashion trends – think Saint Laurent’s plunging necklines and Jacquemus’ short-shorts – more considered and covered looks are increasingly becoming popular in fashion.

A quick search of modest fashion on Google produces around 149m results, while Pinterest UK reports that searches for the term are up 500 per cent since the beginning of 2019.

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