What is Hdac? The World Cup blockchain advert, decoded

If you’ve been watching ITV’s World Cup 2018 coverage in recent days, you may have spotted a technology-focused advert lurking in between the plugs for cheap pizza and beer.

The advert from South Korean company Hdac shows off the potential capabilities of blockchain technology, the hot topic dominating news headlines for the past few months.

But how much of the advert actually makes sense? We take a look at Hdac’s advert, and the company behind it.

At first glance, Hdac’s advert,...

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