What is Customer IQ and How Can it Help Your Business?

The customer IQ of your business is an indicator of whether you know what to deliver and to whom across your customer base. The more you know about your customers, the greater your chances of delivering on what they want.

A new report (PDF) by Clutch titled, “What is Your Customer IQ? Understanding and Increasing Customer Equity” makes the case for why customer equity is more important than brand equity.

According to the report, building customer equity entails delivering on the best...

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