What I’d Do Differently: Johan de Nysschen


C/D: What does Cadillac gain from being in New York?


JD: First, we have to recognize that General Motors is truly a titan corporation. It’s very large and very complex. And given the hurry we are in to get Cadillac firing on all cylinders, we had to get the best shot at, among other things, brand separation executed very rapidly. It’s not total freedom, but a high degree of decision making on core parts of the business, not only marketing. If we didn’t create geographic...

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