What Happens When a Company Renames Your Neighborhood

What if Google tried to rename your neighborhood?

That happened to some Californians in spring 2018, when Google Maps changed the moniker of three San Francisco neighborhoods—Rincon Hill, South Beach, and South Market—to “East Cut.”

Given the extensive reach that Google has in the transmission of geographic data, through Google Maps and its geospatial analysis software Google Earth Engine, the name quickly spread and was adopted by other businesses, such as Uber. But residents...

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Google [+]    Californians [+]    Google Maps [+]    San Francisco [+]    Rincon Hill [+]    South Beach [+]    South Market [+]    East Cut [+]    Google Earth Engine [+]    Uber [+]   

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