What Darth Vader Can Teach You About Your Social Media Strategy

By now I am sure you have heard about the Darth Vader selfie story that has been making its way around the interwebs since early May.

If you haven’t, it just goes to show how quickly something can be picked up on social media, regardless if the facts are accurate, and then dropped once it cools down.

The Coles notes version of the story is summarized by Mashable:

“The whole debacle began innocently enough with a dad taking a ‘daggy’ selfie of himself with a Darth Vader...

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