What Cannes Lions 2018 will tell us about the attention industry

Top ad execs on why the industry’s biggest conference and awards show matters, and how it will point the way forward for the world’s attention merchants.

For the longest time Cannes Lions was the advertising industry’s biggest party of the year. Sure, there were some talks and seminars, but the real focus was the ratio between number of lion-shaped baubles won to how many hours spent teetering outside the Gutter Bar along La Croisette, the main drag of this French Riviera town.

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