West Ham must apply patience to a process that should start now

This week marked the seven-year anniversary of Gold and Sullivan’s West Ham takeover (back in 2010 I suggested they be addressed as ‘David squared’ but thus far, neither have replied to my letters.)

In marital terms, it is their wool anniversary and they certainly used plenty of that to pull over Hammers fans’ eyes in the summer. Expectation was that a big money striker would be parachuted in to spearhead the club’s assent up the table set to the backdrop of the Olympic Stadium.

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