‘We’re in the dark’: Asics wades warily into micro-influencer marketing

Asics wants to work with more micro-influencers but is finding it tough to justify the value they bring.

Smaller influencers are being recruited to join the brand’s influencer-led community “FrontRunner,” which launched in 2010. Since then, influencers have become more expensive to employ, which for a brand like Asics that would rather reward influencers with free shoes and gear instead of cash, has made growing a community of loyal followers harder. Now, it’s considering social...

What feeling does this article give you?
Joy
Disgust
Fear
Anger
Sadness

#hashtags to follow:

Smaller [+]    FrontRunner [+]   

More #news: