Weight Watchers Changes Name to ‘WW’ in Big Bet on Wellness

Weight Watchers International wtw is getting a leaner name.

The company is dropping the “Weight Watchers” name that has been part of popular culture for 65 years to become known as “WW.” The change, effective Monday, marks the latest move by the company to retool itself as a wellness organization that goes beyond weight loss.

WW has enjoyed a renaissance since media mogul Oprah Winfrey became a major investor and director in 2015. The company...

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