We Love Listicles, But Do They Make Good Ad Copy?

Origin of the word: List + (art)icle.Are listicles worthy of advertising? It’s a question that needs to be asked simply because they resonate so well with people and that’s what we want for our advertising messages. We want them to resonate? We want them to promote action, but we also want them to be high quality content. Do listicles fit the bill?

Listicles are everywhere: in print, on the Internet, they show up in news feeds, although some argue they’re ‘masquerading’ as...

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