‘We are not going to be a video-first company’: Bustle sees video as a complement

At the end of a year marked by countless pivots to video with mixed results, Bustle Digital Group has no intention of becoming a “video-first” company.

Bustle Digital Group, which includes women-focused lifestyle site Bustle, mom site Romper and millennial site Elite Daily, has been building its video operation, growing its video team from eight to 24 people in 2017. It’s produced 17 video series for its own sites, social channels and digital distribution partners such as Viacom, CNBC...

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