Wavemaker’s ‘Principal And Defining Obsession’ Is The Purchase Journey: CEO Tim Castree

Few people would contend that the modern consumer journey leading to purchases of products and services is easy to understand. But for Wavemaker, it’s a distinct way to both differentiate itself from other agencies while helping brand marketers cope with fragmentation and focus on optimizing the right things.

This is why Wavemaker’s “principal and defining obsession” is with the purchase journey, says Global CEO Tim Castree.

It’s not simply that chief marketing officers care about...

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