Wattpad’s Latest Venture Is An App Whose Stories Are Displayed As Text Threads

Wattpad has found a new way to push the envelope in the world of fan-submitted literature. The publishing platform and content studio has launched an app called Tap, on which short stories are displayed as text message threads.

Many of Wattpad’s biggest fans are teenagers, and Tap will present stories to that audience through a medium they know well. The “threads” of each Tap entry unfold one at a time, and the available stories span a number of genres, from thrillers to romances. A...

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