Watch Of The Day: Swatch Swatchour

Watch Of The Day: BroBible’s curated collection of the best men’s watches, from uniquely cool timepieces to the best bang for your buck value buys in wristwatches.

Swatch was founded by Nicolas Hayek in 1983, created to lead Swiss watchmakers in reclaiming dominance during a time that saw rapid growth in popularity for Japanese-built timepieces. Through rapid R&D and manufacturing innovation, Swatch was successful in leading the resurgence of Swiss-made...

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