Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads

Sometimes it seems that our lives are just one big scoreboard. Sometimes we hit a home run; other times we get shut out.

That’s also how it can be with your data: sometimes the data you collect through your marketing efforts is complete and ready to go, but other times it’s a swing-and-a-miss. And that’s not just with your contact data. What about the profiles you create on your customers?

It all comes down to scoring. Whether you’re scoring the quality of your data or your leads,...

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