Walmart is cozying up to influencers

In its effort to boost the appeal of its website with lifestyle imagery, Walmart is adding influencer content to its website.

The retail giant is working with influencer agency Collective Bias and content service provider Rich Context to bring influencer-created photos, videos and, depending on the product, recipes to select product pages.

All influencer content appears below product images and the product information on each page, and is different depending on the product. On

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