VW Names Director for U.S. Design Studio

Volkswagen of America has just announced a new director and a new role for its California design center.

The new position is part of VW’s North American Region structure, and the change gives the Design Center California more autonomy and freedom to respond to the unique design demands of Canada, Mexico and the U.S. That could mean more U.S.-centric designs like the Atlas SUV.

The new director is Reto Brun, who was previously the Design Manager at the DCC. He was responsible for the...

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