Volvo Taps 3-Year-Old To Set Guinness Record For World’s Largest Unboxing Video

Unboxing videos are all the rage on YouTube, and now Volvo Trucks North America has seized the moment to drum up some branded buzz.

The automotive company has set a Guinness World Record for the largest unboxing video ever in a promotional bid for its new Volvo VNL truck series. The company collaborated with a three-year-old big rig devotee named Joel Jovine — who isn’t a YouTube star in the vein of Ryan Toys Review, but is pretty adorable nonetheless. After unwrapping the truck from...

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