Vivo teases IQOO brand: Is it a sub-brand or a new family of phones?

Weibo/IQOO

Sub-brands are all the rage these days, as manufacturers deliver new brands for various reasons. Now, it looks like Vivo is the latest company to tease a sub-brand, called IQOO.

MySmartPrice spotted a newly created IQOO Weibo account today, complete with Vivo’s account sharing the brand’s first post. The new brand also asked Weibo users if they know how to pronounce the name (I’d assume it’s “IQ”).

Now, a social media interaction isn’t quite enough to prove the...

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