Video analytics firm Vidooly acquires social TV startup iCouchApp

iCouchApp allows consumers to discover new videos, interact with TV shows and keep track of their favourite shows

Indian video analytics startup Vidooly has acquired over-the-top (OTP) content startup iCouchApp for an undisclosed sum.

As a part of the deal, Vidooly will acquire all of iCouchApp’s assets and Intellectual Property.

Vidooly’s aim is to provide intelligent data on the entire ecosystem of online video. We are already doing that with the likes of Youtube, Facebook video...

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