Viacom Tries to Enlist TV Viewers In Dispute Against Charter

Viacom, parent of networks including MTV and Nickelodeon, launched TV ads this week urging its viewers to call customer service at cable company Spectrum ahead of a deadline that may result in a costly blackout for 16.6 million customers.

The current deal between Spectrum parent Charter Communications and Viacom, expires Oct. 15. The looming deadline prompted Viacom to issue a statement on Wednesday warning of a possible disruption because distribution talks between the two companies had...

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